001-florian-jaeger-flo-jäger-photographica-photograph-fotograf-photographie-fotografie -Editorial-X100

Want some Pizza ähhhh Pictures!?

This year I did a little special send out. After searching for months for a funny and recognizable possibility  to present my photos to potential customers I found a „Whooohooo …. itse meee!!“ way to do it.


Everybody likes pizza and everybody knows the boxes when you get one delivered … so I customized a small version of the box by stamping it in two colors (the classy it alien red/white/green) and filing it with a choice of pictures.


I hope you like the idea and if you want one just drop me a message and I´ll send mario to deliver one.


| Mercedes Benz Off Road Experience

Right before New Years Eve I had the chance to shoot at the Mercedes Benz Off Road Experience at Kitzbühel in Austria.

During wintertime you can drive all Mercedes Benz Off Road Models from the GLA to the G-Class in an open surface quarry. An Off Road Fan finds everything there from gravel roads over lakes to steep ramps he needs to have a lot of fun.

And the best about the whole thing is, everyone can experience that together with a professional driving instructor.


Here you find some more information, shots and the clip from my friends at Marvin Films.


Thanks to Mercedes Benz Offroad Experience and Fischer Appelt Stuttgart for making it work.


| BMW Canada European Delivery Tours 2016

this year the bmw canada european delivery tour growled a little bit and there were two tours … that means a bunch of bmw m enthusiast from lovely canada came over to pick up their brand new bmw m2 & m4 its models at munich to take them out for a thrilling first 2000km ride wich brought them in 6 days through 7 countries and the alps.

this year both groups had 15 cars and the route brought them from munich, via salzburg, stelvio pass, st. moritz, bellagio at lake como, milano and rapallo down to monte carlo. it were 6 unbelievable days of fun, good food, beautiful landscapes, sheer driving pleasure and an incredible good group of people.

thanks to kevin & matt of bmw canada, niki of bmw m, lisa from exile team, walther from the bmw driving experience and janet, tayloand damian from canada for all the good organization and again choosing me for this job.

it´s always a pleasure and a hell lot of fun.


| New Portfolio

After long hours of sorting pictures, thinking about looks and materials and way to much coffee … its done at last and my new portfolio is ready to see the world.

It is the very essence of my work from the last years printed on fine art paper.

Thanks to Heiner Hauck Portfolios and Niels Demnitz FineArt Prints for making it something wonderfull and special.



If you wanna see more of it I would be happy about an invitation to a little GoSee … just drop me a message


| Tüv Süd Zugspitze

Beging of September I got a really special occasion for a shooting. The location was a construction crane on the top of Germanys highest mountain, the Zugspitze. The Bayerische Zugspitzbahn is building a new cable car from Garmisch to the top and this crane helps to build the new gondola station on the top.


I was sent up there to accompany an engineer from the Tüv Süd who made the security inspection at this crane.

Sadly we had just on day to do the shooting and that day the weather was so bad you couldnt even see the top of the crane or something around it.


But nevertheless we managed to capture some nice shots that give you a glimpse on the work of this guy.


| BioTop Oberland

Some weeks ago I got the chance to shot a very special little company close to my hometown in upper bavaria.


BioTop Oberland is a Community Supported Agriculture farm close to Bad Tölz and a friend of mine is one of heads behind it. It tries to bring back a system of a solidary agricultural structure where the farmers and customers get involved with each other again. They are producing with super high ecological standards and grow different plants at each time of the year. The customers get their vegetables straight at the farm at one day very week and are highly welcome to help out on the farm whenever they want.

I tried to show the whole way of their production from the fields, to processing to the delivery.


For more information check out their website (german only).


| King of Greens

End of Jule I attended a really nice event east of berlin. It was the Oakley King of Greens Golf Tournament where action sport athletes with a passion for golf and pro golf players are playing a tournament in mixed flights.


This year it happened on the Faldo course at the Arosa Golf Resort Scharmützelsee east of Berlin. This course is one of the most difficult courses in Germany and will maybe host the Ryder Cup in 2022.

The whole event was just two days of fun for all the athletes, don´t matter who good their skills are.


| BMW Canada European Delivery Tour 2015

In the last week of june it was time for the 3rd annual BMW Canada European Delivery Tour … that means a bunch of BMW M enthusiast from lovely canada came over to pick up their brand new BMW M3 & M4 models at munich to take them out for a thrilling first 2000km ride trough 5 countries and the Alps.

This year the group had 15 cars and the route brought them from munich, via seefeld, stelvio pass, st. moritz, ascona, milano and rapallo down to monte carlo. It were 6 unbelievable days of fun, good food, beautiful landscapes, sheer driving pleasure and an incredible good group of people.

Thanks to Kevin & Matt of BMW Canada, Niki & Manu of BMW M for all the good organization and again choosing me for this job. It´s always a pleasure and a hell lot of fun.


| western usa landscapes

After spending 4 weeks with bmw in las vegas i really was looking forward to get out into the nature again … so i took the chance of already being in the us and did a two week road trip with my girl to experience some of the unreal western usa landscapes .

And all i can say about it is its just mind blowing how much completely different landscapes are following one to another … its just switching from desert to big woods to mountains to green valleys to mountain lakes to urban areas in some hours and I think you´ll need at least a lifetime to explore them all.

Before it had´t been in the top10 of my bucket list of places to visit, but now I can´t wait to get back to see more of it.


| bmw m power experience las vegas 2015

BMW M gave me again the chance to do the documentary shots of their M Power Experience. After AbuDhabi in 2012 and Istanbul in 2014, it happened in Las Vegas this year.

What should I tell you about this glittering SinCity right in the desert of Nevada … everything you ever saw or heard about it is true and thats not even all of it.

The Event itself was a great combination of unbelievable locations, good food and perfect fun with the brand new BMW X5M & X6M between the LasVegas Motorspeedway and some scienc roads to drive.

The pictures are just a small glimpse of what I´ve experienced over there.


| Head Teamtrip Argentina

Last august I got the chance to chase winter on the other side of this planet. Together with some of the Head Snowboards Teamriders I took a 15hour flight down south to Argentina. After some funny days in Buenos Aires we took another 15h bus ride to the famous resort of Las Lenas in the Andes. Normaly at this time of the year you´ll find deep winter and huge amounts of snow up there … sadly the winter up there was warmer than the summer back home and we were welcomed with nice +15° Celsius and slushy spring conditions instead of powder.

So the plan changed from getting a lot of riding shots in the unbelievable terrain up there to more lifestyle and product content, and in the end we had a successful shooting, a lot of good Meat & Wine, a huge amount of fund and just good days with good people down there.

Thanks to the whole crew: Max Thurner, Freddy Evenesen, Graham „Daddy“ Banks, Kazushige „Shigge“ Fujita, Elmar „El Morte“ Bossard, Miguel „I make everything happen“ Duhalde and all the other good people we met.

Here you can watch the clip of this trip

And here are some of my pictures from down there, the rest will be pop up all over next season


| Portfolio Outdoor Production

Some time ago I realised a Outdoor photoshooting for my portfolio. After some minor setbacks during planning the whole thing just turned out really great. It was a long weekend with a lot of driving, hiking and shooting, but the crew was so much fun and the output is just incredible.

You find ore pictures of this shooting in the people gallery.

Big thanks got out to all the people that made it happen:


| Christoph & Hanna for their great patience and good mood while doing everything over and over again

| Silvi for her great hair & makeup skills  ->

| Patti for her help before and during the shooting, helping out as an assistant and just for everything else ->

| Max for providing the whole Schöffel Clothes Setup

| Jan for providing the evoc backpacks ->

| Sebastian for the heimplanet tent ->

| Caroline & Stephanie for their help with the casting ->


| Heimplanet Landscape

During the landscape location scouting for my Outdoor production (Making of) I made some shots with the incredible „The Cave“ tent from the german based company Heimplanet.

It´s just an awesome product, that makes camping way more comfortable, easy and even more stylish. You won´t believe how many people asked what that thing is.


For more information just have a look on the Heimplanet website.


Big thanks to Sebastian for providing me with a tent and the great support.


| BMW Namibia

Earlier this year the BMW Driving Experience send me to Namibia to shoot their Offroad Multi Day Tour with the new BMW X5 there. In the Landscape Post I already showed you what a beautiful country Namibia is … now I´ll show some action from the tour itself.

The tour itself is a 6 day road trip through the wilderness of this epic country and you´ll experience everything from stony mountain roads, rides through empty riverbeds and endless grass plains to the big sand dunes at the coast. It´s just 6 days of „sheer driving pleasure“ combined with perfect lodging and food at night.

If you wanna learn more about it just pay a visit to the BMW Driving Experience website.

More Pictures will follow soon in the gallery on my website.


| Making of personal outdoor production

Some weeks ago I realized a long planned personal outdoor production.

Special Thanks to:

Christoph and Hanna for their patience

Silvia for their makeup skills

Patti for doing 3 jobs at once

Max for the Schöffel Clothing

Jan for the EVOC backpacks

Sebastian for the Heimplanet tent.


Here are some Making of shots, the complete shots will follow soon here on the blog, the website and all the other channels


| Argentina Landscape

This year Head Snowboards gave me and a part of the team the chance to go on a snowboarding trip to the southern hemisphere, there should be deep winter when we were sweating here in middle europe. Should be!!!

So the plan was to visit Argentina for 10 days and enjoy deep pow, great mountains and get some shots with the products of 15/16 done … but as always in life things don´t go as expected. So we left a cold and rainy europe to be welcomed with 20° and sunshine in „winterish“ Buenos Aires and sadly we had 15° (PLUS!!), sun and slushy spring conditions in Las Lenas up on more than 2500m.

But we just made the best out of it and in the end we bagged our shots and even found some pow up on around 3800m … and the trip itself was just amazing and a hell lot of fun.

Thanks to the whole Crew: Freddy Evensen, Kazushige Fujita, Graham Banks, Elmar „ElMorte“ Bossard, Max Thurner and our guide and local  Miguel „Mike“ Duarte!!!


Here are some Landscape shots from Las Lenas … the rest will follow at some point next year!!


| landscape namibia

some time ago i got the chance to travel to namibia for a photo job … which I´ll talk about in a future post here.

It´s such a beautiful country with unbelievable landscape everywhere (not only the famous red dunes in the north). So should you ever get the chance to go there, rent an off road vehicle and go to every corner, each of them will be completely different.

And try at least to have one night somewhere in the middle of nowhere … the night sky will blow your mind!!


| BMW Perfect Rides

Last week I´ve been at the Arlberg with BMW to shoot some Promotion Stuff for the Perfect Rides series there.

The goal was to get some shots of their X1 Freeride shuttles in a typical deep winter Arlberg situation. But due to a bad winter season and spring like conditions with 15° C, melting snow and brown slopes everywhere this job was quite a challenge. But in the end and with a lot of driving around we managed to get the shots.

If you want to know more about the whole BMW Perfect Rides story just head over here: BMW Perfect Rides


| Super Mario Powderland

Last week I spent some days with Pirate Movie Productions and one of my HEAD Snowboard Teamriders in Italy … and there all the snow thats missing in the northern Alps has come down in a small region around Alta Badia.

It was just a great time down there and we´ll be back soon.

Thanks to Frederik Evensen, Simon Gruber, Flo and Balin


| HEAD Snowboards Cataloge Shooting

At end of october a big part of the HEAD Snowboards International Team gathered at the Stubai Glacier for a two day shooting to get some shots with the brand new 2014/15 stuff.  It was interesting to see how Sina Candrian, Frederik Evensen, Alex Tank and Tom Klocker got their hands on the new stuff for the first time and what they were thinking of it.

We had two really funny days up there with some good and some bad weather and it was just nice to have these great people around me again.

You´ll find the shots in the next season cataloge and on the new version of that´ll drop in september. But here are already some examples for you.